YSUB is Scandinavian by heart. From the team to design, and from our 
values to the life balance we are seeking,  it all stems from our Scandinavian heritage.   


The place we call home is the three-time Happiest Country in the World, so it’s fair to say we know a thing or two  about achieving a happy and balanced life. 

Sometimes everyday life takes over and it feels like there is simply not enough time. It feels like we are running around without getting much done. We feel inadequate, like we are not enough, which only increases the feeling of stress and anxiety.



Here at YSUB we want to help people hit pause and enjoy the little moments of life. Be it an afternoon walk in nature or a Zen Drink in the middle of a busy day we humans need something that interrupts us from the burden of our own mind. By stopping and taking a deep breath we can regain the ability to see what is good for us.  The perspective to see what is truly important in our lives.

We use cutting edge ingredients to create drinks that are both functional and delicious. We promise to dig deep when it comes to new, innovative and high-quality ingredients. Our purpose is to help people find balance. One can at a time.